BENOIT MANDELBROT

"A formula can be very simple, and create a universe of bottomless complexity."

He looked at funny things and never hesitated to ask questions. While a research fellow at a small tech company he predicted to a friend tinkering with a network that it would grow in an organic way. His work has become popular recently in architecture through a fascination with generative design, but Benoit Mandelbrot also overlapped with architecture years ago in a paper where he unabashedly spoke of Mies' work as boring and cheap. You can read about it in a great interview with Paola Antonelli.

Don't worry you are in the right place! We decided to give our website a break over the weekends to celebrate some of the people who inspire us. Each weekend we'll post someone new. If you would like to check out our work please download our online portfolio or see what's going on now on Facebook. If you would like to get in touch you can reach us at hello@softlabnyc.com or (212)481-5759