foro Entre 2012

SOFTlab will be speaking this Friday in Mexico City as part of foro Entre 2012. The overall event spans three days with a number of great speakers, Vito Acconci, Michel Rojkind, Gabriel de la Mors, ToroLab, Archdaily, and many others.


We will be designing the environment for this year’s Beaux Arts Ball along with Natasha Jen of Pentagram. The ball will be the night of September 22nd at the Williamsburgh Savings Bank. We are excited to be working with the Architectural League and an amazing space.

You can find info for the ball and purchase tickets here.

SOFTlab @ Architectural League

SOFTlab will be speaking tomorrow night as part of the Architectural League Prize along with Seung Teak Lee and Mi Jung Lim of STPMJ and Koji Tsutsui of Koji Tsutsui & Associates. The talks will take place in the Anna-Maria and Stephen Kellen Auditorium at Parsons on 13th St. and 5th Ave. More info here.

If you can’t make either of the talks, it is definitely worth checking out the exhibition of all this year’s winners in the gallery next to the auditorium: Jorge ArvizuIgnacio del RioEmmanuel Ramirez, and Diego RicaldeMMX Studio, Mexico City, Jimenez LaiBureau Spectacular, Chicago, Sean LallyWEATHERS / Sean Lally, Chicago, Seung Teak Lee and Mi Jung LimSTPMJ, Brooklyn, Michael SzivosSOFTlab, New York, Koji Tsutsui, Koji Tsutsui & Associates, San Francisco and Tokyo.

Designer Werktag 2012

We just got back from Designer Werktag in Munich. We designed an interior installation for this year’s Designer Werktag produced by Glas Trösch. It was a lot of fun and great to finally meet everyone from Glas Trösch. Thanks to Christian and his team for making sure that the installation came together. The event took place over a couple of days in Munich’s Fruchthof. Each day there were a number of great speaker’s:

Kathrin Susanna Gimmel of jaja architects, Jennifer Chen of Heatherwick Studio,  Aurel Aebi of Atelier Oi,  Michael Becker of becker architekten, and Michael Szivos of SOFTlab.

More images of the event after the jump…

All photos courtesy of Glas Trösch.

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The Creators Project: New York 2011

If you are around this weekend hope you can make your way out to Dumbo for the Creator’s Project | New York 2011. A lot of crazy fun things going on: Florence + The Machine, Justice, United Visual Artists outdoor installation from Coachella, Karen O’s “Psycho Opera”, film screenings, perfomances, and many great installations. All of our favorite things! We are wrapping up our installation today at 55 Washington Street. Many thanks to Vice and Intel for getting us involved and supporting the project the whole way through! Hope to see you all this weekend.

Bring To Light 2011

Bring To Light is happening tomorrow night! Over 50 artists will project, display, turn on and shine their various projects tomorrow night in Greenpoint, Brooklyn. We worked with our good friend Natasha Jen and the folks over at Nuit Blanche NY to produce the website for the event. If you are around tomorrow it will definitely be worth checking out!


We will part of the Archi-Film Mashup 2 currated by Superfront and taking place at 3rd Ward at 4:30 on Saturday May 27th. We don’t really know what’s going to happen yet… usually pretty fun when you throw a bunch of interesting people in a jar and shake it up! We are interested in meeting,  presenting, and mashing up with the whole group: Antonio Torres & Michael Loverich of Bittertang, Janette Kim & Erik Carver of The Underdome, and Danielle Willems of Volatile Matter.

We will trying out some real time green screening and sketching!

Street Fest Party!

Last Saturday was lot of fun! and our piece was still hanging after many drinks were served. 1500 LEDs later…. we pretty much finished our piece for the entry to the school on Mott and Prince the late the night before, so we were able to enjoy all of the events during the day. A lot of people came out to see a lot of great work. We have photos from our photographer up soon!

A bunch of photos  after the jump…

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