CO-struction Party!

We just finished the design of a display piece for our friends over at NOOKA. The team at NOOKA put together a party last Sunday with loads of  liqour sponsors. The piece looks great with all of the colorful NOOKA products. The party was packed and the overall collaboration was a lot of fun. Can’t wait to move on to the next project with the guys over at NOOKA! you can check out more information about the project here: COstruction

You can check out the piece in person at the DDCLAB in the meatpacking district.

Photos from NOOKA. more after the jump…

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We have been collaborating with NOOKA on a custom display for their watches and Tietz-Baccon for the fabrication of the piece. We worked with them to design a piece that is rigid and organic. We “grew” a display out cubes of varying sizes. The many surfaces created by the intersecting cubes allows for NOOKA products to be displayed in a variety of ways.
NOOKA and a whole list of sponsors are throwing a party at DDCLAB in the meatpacking Sunday May 15th, 2011. If you are in the neighborhood for ICFF you should stop by for a drink! You can find info about the sponsors and the event here: CO-struction
You can also check out some of the geeky stuff we used to generate the geometry of the display here:

The time lapse below was taken by the wonderful guys over at NOOKA!

Street Fest Party!

Last Saturday was lot of fun! and our piece was still hanging after many drinks were served. 1500 LEDs later…. we pretty much finished our piece for the entry to the school on Mott and Prince the late the night before, so we were able to enjoy all of the events during the day. A lot of people came out to see a lot of great work. We have photos from our photographer up soon!

A bunch of photos  after the jump…

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The morning after…

Saturday was amazing and a lot of fun! Our good friends at Nuit Blanche and all of the other organizers of the many events really tore the roof off in the Bowery. It was one of those nights that really makes us realize why we love living and working in NYC .  Great to see creative people prove that they not only know how to party, but that they can get people on the streets to stop and wonder how the city can be made better through art and design. The hangover was definitely worth it!

SOFTlab @ Flash:Light!

Hope you all will make it downtown this weekend for the New Museum’s Festival of Ideas For the New City. A lot of fun and interesting projects are going on around, near, and all over the Bowery! We are producing an installation out of 1500 LEDs and a bunch of Mylar as part of Flash:Light organized by Nuit Blanche New york. Our installation will hang in the entrance to the courtyard of 233 Mott Street. We also produced a piece for projection onto the New Museum facade along with a number of artists including our friends over at Acconci Studio and Terraform One. The projections will start Saturday night May 7th at 8pm. We can’t wait to see the museum breath, melt, get taped, grown, covered in hair and pretty much get transformed into an eight story hot box!

We are also working with Nuit Blanche and the New Museum on a fold up New Museum that features the projection of various artists. If all goes well these will be available on site this weekend. Hope to see you all there… will be a lot of fun!

New Museum Projection!

We are working with a great team of people from Nuit Blanche New York and artists to make projections for the New Museum as part of their Festival of Ideas for the New City. We shot our piece last weekend. It was a lot of fun and most people are creating analog videos. The videos will be projected during the festival weekend at night on Saturday May 7th. If you are in town, you should definitely check it out along with all of the many other great things going on!


Its not whether you win or lose, its whether you win! Well not this time, but we had a lot of fun trying to meet the Storefront’s crazy demands. We worked with our good friends over at njenworks. They produced some crazy graphics to go with our crazy scheme and big thanks to Matt Clark at Arup for making sure we won’t blow away in the wind. You can check out our full proposal here: SOFTlab_StreetFest.pdf

took us a while to figure out how to present in a vertical format, so we didn’t. More images of our proposal after the jump…

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Rado Unlimited Spirit

SOFTlab is featured in a new section on the Rado website! We are the first in series called Unlimited Spirit. The short film was directed by Yaara Sumeruk. The shoot was a couple of months ago and a lot of fun. We can’t wait for the other spots! and we NEED one of those watches, they are ceramic and probably won’t break even when you are meeting with the worst clients!

Alpha to Zeta

Our good friend Michael Rees asked us to be a part of the show Alpha to Zeta. Michael has developed a sculptural user interface that produces a 3d object based on letters entered through a keyboard. Anyone one can develop a 3d alphabet. It is a great project we saw in the works a longtime ago when we were first starting the studio. the exhibition will include a number of artists that have created alphabets an models. Each model is 3d printed and will be on display. The screen cap above is a picture of our alphabet in action! The opening is this Thursday and will be  alot of fun. Details below:

February 4 to February 15, 2011
Reception:  February 10, 2011, 6-8p
Visual Arts Gallery at the School of VIsual Art
601 West 26th St., 15th floor
New York, New York

Artists include: Michael Rees, Suzanne Anker, Prem Makeig, Mike Szivos (Softlab), Lenka Curtain, David Frankel, Lala Montoya, Michael Severance, Zulma Cardona, Sam T. Chciuk, Nicholas P. Colbert, Nicole P. Crisbacher, Katarina A. Crnogorac, Ashley M. Simon, Christian D. Tandazo, and Geoff Flash