We worked with BBDO to create an environment for 3M that expresses how together we can all impact the future. The experience was tailored around “The Big Picture,” an idea that the estimated population of our planet in 2050, 9 billion, can produce many challenges, but is also an opportunity for everyone to make a big impact through individual efforts. To spatialize this idea we created an immersive environment that lead visitors from a dark and chaotic environment to one that was more clean and organized. The visitor is meant to be a particle or material experiencing the various processes that 3M has developed to help not only make our impact sustainable, but a positive one. The experience was divided into 5 zones. Each relates to a particular concept about how 3M is taking on a positive role in the future of the planet. Each zone is made of a particular spatial array of elements that represents the capacity of many elements or people working together. We used various 3M materials in each zone to further reinforce the concepts of each zone which were delivered through speakers embedded in each zone.