When Humble first approached us to help out with the set design for Robert Delong‘s Global Concepts video, the main direction was to produce an environment made of lights that would be programmed to interact with the music. There were a lot of interesting constraints or opportunities provided by Humble before we even got started. The video was shot in one take using a steadicam. The video was also shot for the Condition One App which allows for full 180 view of the environment. This led us to think about the environment in a perspectival way. We arranged the lights of each zone in a way that took advantage of the fact that the perspective itself would “come into focus.” Each zone has a specific path or view where it becomes a singular stand alone zone, but as the camera moves away from these specific views the 3 zones blend in together achieving a larger environment where the zones are not necessarily distinguishable. We tried to achieve an environment that could be driven by the frame of the camera and also be explored by the viewer through the Condition One app. The hope is that the video might be seen different every time.
It was also very interesting to build an environment out of lights. Rather than featuring the construction of each installation we chose to make the construction as minimal as possible and when it needed to be more robust we used everyday production equipment like c-stands to build the installation. We wanted the lights to appear as if they were constructing the space. The lights were controlled using arduino so that they responded directly to various sounds in the song.