Archtober New York, NY 2016
We worked with the Center for Architecture and Pentagram to create the Archtober lounge this year. The lounge serves as the space within the Center for all information about the various events and open houses during the month-long event. The overall space is made of a cell-like cardboard structure. The structure is clad in panels colored with the branding created by Pentagram. The logo is anamorphically projected on the irregular structure. As pedestrians walk past the street front window framing the lounge the logo comes into alignment.